If applied in the right format, gaming can help create engagement in today's remote working environment, motivate personal growth, and encourage continuous improvement across an organization. With employees working remotely, this is the golden solution for employers. Gamification is the beating heart of almost everything we touch in the digital world. Same goes for Nike's outstanding running app, which users assume is just a fitness tracker - whisper it quietly, but the company integrated game design to make it a competitive experience. Often, the mechanics of the game are hidden from view, but developers have integrated gamification principles across numerous initiatives over the years.
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But ask anyone who uses their Starbucks app to gain points toward a free coffee if they are "gaming," and you will get a blank look. The key thing to remember is that there is an assumption that gaming relates purely to video games. Games are part of the human psyche, dovetailing with the need for competition and the human emotions that are part of playing the game itself. Gamification - defined by Gartner as "the use of game mechanics and experience design to digitally engage and motivate people to achieve their goals" - has been a part of business optimization strategies and brand awareness for decades. Those of us interested in game design want to know why and how people game and - perhaps even more so - if the psychology of gaming can be applied to our workforce and customer engagement goals. Gaming is not only about getting to the boss level or filling out the entire map in a digital sandbox - it's also about how games can enhance or augment the way we live and engage with others.